Activate bij Bloglovin

Bloglovin’ is announcing the acquisition of marketing startup Sverve, a move that should the expand monetization options for writers using the Bloglovin’ platform.

The New York-headquartered company offers an aggregator where consumers can find and follow fashion and lifestyle bloggers, and where those bloggers can reach and stay connected with a new audience. CEO Giordano Contestabile (who joined last year through the acquisition of his startup Finale) already helps writers monetize through native ad campaigns, but those are “very bespoke, high-end campaigns” and only accessible to the most popular bloggers.

Sverve, meanwhile, has built a self-serve platform connecting brands and influencers for marketing campaigns, and then helping them track the results. These campaigns aren’t limited to blogs, either, but can also involve promotion on social media platforms like Facebook, Instagram and Pinterest.